College Searching w/ Google Maps Interface

Notes so far:
A few simple use cases:
 1) Me
        Looking for a masters program:
            Search/sort by:
                Geographic Region,
                Size of the City,
                Ranking of the School
 2) Ben
        Goes to the site because "its cool". Expects:
            Get the map
            Ranking slider bars
            Numbered or lettered according to ranking, if there is one
             otherwise
            Search for the city / name, sort based on proximity
            Certain sized school
            Update dynamically
 3) Graham
        Looking for a phd program:
            Search/sort using:
                quality of teaching
                how published / cited people are
            Specifics: program keyword searches ("computer audio", etc)
            Size of the city, culture of the city
 4) Titus
        Ratios
        Looking for a grad program:
            Major Specializations
            Admission requirements
                Average GRE
            Number of students
            Religious/Political Affiliations
            Number of plublications (Impact factor)
            Cost
            If there are "out of state" benefits
            Regional Weather (how cold it is)
            Extracurricular activities
            USNews rankings
            Tiers / Risk Minimization
            Undergrad:
                class size
                Acceptance
                Retention
                Average GPA
                Internet Connectivity / Most Wired / Restrictions (OS, Firewalls)
            A "Good" search result: 20
            Search by "course", like "Semiconductors"
            Biases:
                Computing Platform
                Research groups
                vocational vs theory
                political
                religious
                GALA
            Landscape:
                buildings vs trees
                city vs town
            Where they go after school:
                Grad programs
                Companies (colleges that recruiters visit)
                Startups